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Out-of-home media networks combine product, time, and location in a unique way that demands a different approach to developing media content. History has proven that replaying television advertising or throwing Web content at a digital network is filtered out very quickly by increasingly discerning viewers.  EnQii brings communication and cross-media expertise to ensure that your content strategy has alignment to your overall communications strategy and, at the same time, delivers relevant and compelling content that will engage, interact and influence your customers. A digital network does not necessarily need a whole new campaign and often our solutions will deliver a combination of localized content feeds (e.g. RSS content) combined with our client's existing content assets. However, we should point out that existing content and campaign assets will need to be adapted, re-purposed, and formatted to retain their impact in this environment. Whether animating poster or print campaigns, creating interactive programs, or adding logos and subtitles, we bring the understanding of customer and brand dynamics of our market place to the creative process - irrespective of content format or technology. 
We have been honing our content-creation processes over a number of years and have techniques that can ensure a regular flow of high-quality content at an excellent cost. This helps to create the best playlists to manage content smoothly and effectively. In addition to drawing upon longstanding content creation expertise in London and New York, EnQii has ScreenEdge, a highly-skilled and cost-effective content organisation based in Hong Kong that provides channel strategy development and content creation services for Digital OOH networks and is already servicing EnQii's Asia Pac and US customers. |