Background: With hundreds of locations in the US Northeast and elsewhere, Liberty Travel is one of the nation's largest and most successful travel agency networks.

Challenge: DVM needed to provide a digital media solution that would greatly enhance Liberty's ability to provide in-store advertising space to the many travel suppliers seeking to engage with Liberty's customers while they are in Liberty locations and are poised to make a purchase-decision.

Solution: DVM designed the customized creative solution shown on this page. The synchronization across the 4 x landscape screens provides a perfect canvas to showcase inspirational luxury destinations. The 4ft high portrait plasmas are installed to allow switching between inward-facing (during the day) and outward-facing (during the night) configuration, which also enhances the in-store environment for Liberty’s customers and staff.